I Have Done A VERY BAD Job Of This
The 62-64 year olds have been reached, or so I like to think they have. Turn on the financial press, type in “Medicare” in Google, yep, Maximize Your Medicare (available for pre-order ahem) can be found.
That is not actually the point, because that person is obvious. The ripple effects are many times larger, a single person will have 10s of people they know, who would benefit from greater clarity. And I have not done well in reaching the people that need to help their family member or friend. Perhaps that hill is too steep.