TB12 & Billie > Unearned Grandstanding

Lemme remind you that bookstores:

  • Carry 100 copies of I Love My Cat and Dukes of Hazzard calendars

  • Get a 60% discount on the retail listed price

  • Take 0% risk because unsold copies can be returned for no cost

Are the statements in the tweet true? Maybe, maybe not.

But, booksellers underestimated its competition, Amazon took advantage of inexplicable inefficiencies in the delivery of products to consumers. Has there been excess? I simply do not know. But it is clear that booksellers believed the status quo would last forever, didn’t adjust. It should’ve never gotten to this point. Period. Now, booksellers are left in this position.

I can tell you that I have personally called booksellers (even though the royalty is less than a candy bar, a true fact), to suggest my favorite book on a topic that is vital to over 62 million possible consumers. With very few exceptions, the response has been lukewarm, at best. They would rather carry the 100 copies of I Love My Cat.

Got it, you need not tell me twice.