The Obvious Positive

I already know that not every reader of my book or observer becomes a client. There are a long list of reasons.

  • You don’t trust financial people.

  • You think that I am selling something in my interest first.

  • You think that you can execute yourself.

  • You think that these knowledge of these topics is a commodity (more on this later), and a specialty.

Some of these doubts have been earned, because you may have prior experience, with someone else. But, when do you find out that the bullet points are untrue? When it’s too late, and in some of those cases, I cannot extract you.